The Little Red Riding Hood shown in the image has indeed been banned before.

Still, we don’t think being provocative exempts the ad from being scrutinized for accuracy. We're trying to create debate and discussion about the facts.' The (National Rifle Association) has been very, very good at creating fear among their members that their rights are going to be taken away or somehow the government is going to turn against them. She told Yahoo! earlier this year that the ad is 'obviously meant to make a point and create discussion. We will start by noting that Watts, who did not respond to a request from PolitiFact, acknowledges that the ads are designed to be provocative. We decided to check whether Little Red Riding Hood, the book held by the child, is something 'that’s been banned in America,' and whether assault weapons haven’t been. The group claims tens of thousands of members and more than 75 local chapters, and it has been active in organizing on gun policy through social media.Ī reader forwarded us the ad with the two children, asking us to take a closer look. Moms Demand Action was founded in the wake of the 2012 mass shooting at Sandy Hook Elementary School in Newtown, Conn., by Shannon Watts, a 42-year-old Indiana mother who has worked as a communications executive. The ad was created by Grey Group, an international ad agency, on behalf of Moms Demand Action for Gun Sense in America. The caption: 'One child is holding something that's been banned in America to protect them. Two youngsters sit in a children’s section of a library, one holding a fairy tale book and the other holding an AR-15 semi-automatic rifle. The image created by a pro-gun control group and widely shared on social media is designed to be provocative.

Little red riding hood trina schart